“It’s the most wonderful time of the year” plays on the radio on December 1st, marking that the festive music playlist will be on from now through to the 25th and another Christmas is here. Alike many before it, the year’s must-have toys have been predicted by experts from the retail industry and many a … Continued


This year’s #BurnsAwarenessWeek was launched over on Facebook with a Live Post highlighting some of the reasons why we started focusing on safety around the time that sees many households celebrate all the things that go bump in the night! Now in its third year, the focus of our advice once again sees us partner … Continued

#SummerSafety 2018

Summer brings a time of change – with hotter weather, many families may be planning holidays to foreign shores or an equally enjoyable well-earned break away in the UK somewhere. Whatever the choice, we want to make sure that safety being a priority isn’t forgotten about while your little ones enjoy some fun in the … Continued


A recent study published by Public Health England revealed the shocking numbers of young children being rushed to hospital following an accidental poisoning.  During the period 2012/13 – 2016/17 nearly 26,000 under 5’s attended A&E in England alone.  This represents a disappointing increase of 10% on figures from the previous five years.  We believe this … Continued

#SpringSafety 2018

Why focus Spring Safety on water safety? Did you know that babies can drown in water only 3cms deep? That’s the diameter of a £2 coin. And they drown without making a noise! It’s facts like this that need highlighting as children under the age of 5 continue to have accidents around the home. If … Continued

#12DaysOfSafety 2017

It’s 12 days until Christmas. Your tree is more than likely decorated and you may have even finished all your Christmas shopping. But how safe is your home now the festive fever is nearly upon us all? We’re bringing back our 12 days of safety campaign, but with a twist this year. We’re condensing all … Continued

#BurnsAwarenessWeek 2017

Halloween is less than a week away and excitement is, no doubt, building in your homes with children at the prospect of playing fancy dress and going ‘Trick or Treating’. But during the four week period surrounding Bonfire Night admissions to A&E for burn related injuries increase substantially. So to help parents keep their children … Continued

#SummerSafety 2017

With summer here we will be spending more time outdoors with our little ones enjoying the (hopefully) sunny weather.  Buy Wise Be Safe (BWBS) recognises the importance of outdoor activity and on 31st July, is launching a week long summer safety campaign to encourage parents and carers to take a few simple steps that can … Continued