Buy Wise Be Safe launches #SummerSafety campaign

Hot on the heels of the heatwave the country has basked in, Buy Wise Be Safe are launching a campaign that’s aiming to ensure under 5s are safe this summer.
The Summer Safety campaign will contain all the must-know advice and proven best practice to ensure your under 5s have a summer to remember for all the right reasons – with safety at the heart of everything they do.
In tourist hot spots, A&E departments can endure a sudden spike in patients arriving at their doors requiring treatment due to higher population numbers – resulting in lengthy treatment times.
Launching on Monday July 23rd, #SummerSafety will address the many risks that can be found in the home during summer and from travelling to attractions like the beach. During the week-long campaign, parents and carers of under 5s will be reminded of the steps they can take to help keep their kids safe.
Stuart Radnedge, spokesman for Buy Wise Be Safe, said: “Summer is a great time for making memories with your family in the sunshine; the last few weeks of the UK’s heatwave have proven that. But it’s also a season which can produce its own unique risks.”
“All of these seasonal risks will be highlighted in our #SummerSafety campaign – with travel advice to time at the seaside, safety in the sun to staying safe at home all covered. Yet again, Buy Wise Be Safe will be your number one guide to help you and your family enjoy a safe summer.”
Visit for all the advice on #SummerSafety and to gain other safety tips.
To follow the campaign on social media please visit or

Poisoning Prevention campaign launches Monday

Buy Wise Be Safe have launched a campaign aiming to reduce the number of under 5s being accidentally poisoned.

A recent report published by Public Health England demonstrated that accidental poisoning is on the rise in the South West, with more children aged 0-4 being rushed to A&E.  Buy Wise Be Safe is therefore dedicating its June campaign to #PoisoningPrevention to try and make a positive change.

Launching on Monday June 4th, to coincide with the nationwide Child Accident Prevention Week, #PoisoningPrevention will address the many poisoning risks that can be found in a home and the steps parents and carers of under 5s can take to make their homes safer.

Stuart Radnedge, spokesman for Buy Wise Be Safe, said: “There’s a number of poisoning risks in the modern home with cleaning chemicals, plant feeds, and other maybe innocuous seeming substances all potentially to hand for the adventurous child.  However, as the statistics from Public Health England reveal, the biggest risk is actually medicines with a staggering 69% of the total number of poisonings in the UK involving medicine.

“There are a variety of reasons as to why accidental poisonings happen but we believe they are all preventable and our campaign will provide parents/carers with the awareness they need to prevent poisoning.”

Visit for all the advice on #PoisoningPrevention and to gain other safety tips.

To follow the campaign on social media please visit or

Buy Wise Be Safe promotes #SpringSafety with help from the RNLI

NEXT week sees the launch of the first Buy Wise Be Safe (BWBS) campaign of 2018 – with water safety at the heart of our messages.

Whilst occurrences of drowning are rare it still accounts for more fatalities in the under 5s than any other unintentional injury.  For every nine  children taken to hospital, due to a drowning incident in the home, one is tragically killed.

With Spring (hopefully) sprung and Summer not too far away, BWBS has once again teamed up with the RNLI to help ensure under 5s stay safe around water this year – whether that’s at the beach or in the Bath.

Tom Hutchinson, spokesman from Buy Wise Be Safe, said: “The statistics relating to drowning demonstrate how unforgiving water is and how dangerous it can be.”

“While drowning is thankfully rare we believe more can still be done to drive down the number of 0-5’s that suffer drowning incidents. That’s why Buy Wise Be Safe is helping parents and carers of under 5s with free, practical, water safety tips.”

“Thank you to the RNLI for partnering up with us to ensure our water safety advice is second to none.”

Every day, from Monday 23rd April, water safety messages will be shared on and via our Facebook and Twitter social media channels.

Mothercare recalls ‘My First Keys’ toy

Mothercare is undertaking a voluntary recall of the ‘My First Keys’ toy due to a risk of the battery compartment coming off and exposing the button cell battery.

This toy was sold in stores and on the Mothercare website from June 2017 to April 2018.

However, only the ‘My First Keys’ with a batch code of 02-161024, 02-161205 and 02-170509 are affected by this recall. The picture in this story indicates where this information can be found. All other versions are unaffected.

The My First Keys toy.
The batch code can be located on the rear of this toy.









If you own one of these toys please stop using it immediately and return your product to a Mothercare store where a full refund will be given.

If you have any queries please contact Mothercare via email on: all queries will be answered within 24 hours on receipt of the email.

A spokesman said, “This action has been taken to ensure the safety and well-being of our customers and we apologise for any inconvenience this may cause.”

Red Kite recalls 3-way baby carrier

Red Kite has issued a product recall notice of its 3-way carrier.
The carrier was sold through retail outlets between November 2017 and April 2018, and the products affected have the codes: RK 2899 / RK 2900 / RK 2901 / RK 3003.

In a statement, the company said, “We have become aware that some 3-way Carriers from the above mentioned batches may have a manufacturing defect. This defect can cause the clips to fail and poses a risk to the user of the product.”

Advice states to follow these steps;

  • Stop using the item immediately
  • Contact Red Kite on 01454 326 555
  • When calling please have your product and proof of purchase to hand in order to receive a refund

Second #BurnsAwarenessWeek gets major partner

A PROMOTIONAL safety week has attracted the support of a major partner ahead of its campaign launch on Wednesday October 25th

Buy Wise Be Safe, a South West based initiative, is highlighting the importance of burns awareness during Halloween and Bonfire Night and has attracted University Hospital Bristol NHS Trust to once again support its messaging.

The duo worked together in the summer, during Child Accident Prevention Week, and are forming ties again in the forthcoming campaign with safety videos that will be posted on the group’s social media accounts.

Messages from clinicians at the hospital, the South West’s specialist treatment centre for Paediatric Burns, will be posted throughout the #BurnsAwarenessWeek – which runs from October 25th to 29th.

During the four week period surrounding Bonfire Night admissions to A&E for burn related injuries increase substantially; so to help parents Buy Wise Be Safe has launched a Burns Awareness Week campaign offering great advice to keep youngsters safe.

Stuart Radnedge, spokesman for Buy Wise Be Safe, said, “The latest statistics show that every day more than 11 toddlers suffer serious burns and we feel this has to change.”

“With Halloween and Bonfire night just days away, the risk factor is increasing. But following our handy hints and tips can really help keep a young child in your care safe.”

Follow our messages via and or visit for more detailed advice.

Watch the first of our campaign videos by clicking on campaigns at the top of this website. 



Notes associated with this press release.

Buy Wise Be Safe is a project that is funded jointly by Trading Standards South West and National Trading Standards and involves the partners in Public Health, AvonSafe and Bristol Lifeskills centre.

For further information contact or call 07484 036195.

Buy Wise Be Safe Launches Summer Safety Campaign

With summer here we will be spending more time outdoors with our little ones enjoying the (hopefully) sunny weather.  Buy Wise Be Safe (BWBS) recognises the importance of outdoor activity and on 31st July is launching a week long summer safety campaign to encourage parents and carers to take a few simple steps that can help keep their children safe.

We will be offering advice on:

  • Sun safety, including choosing the right sunscreen and how to avoid sunburn;
  • Outdoor equipment, from trampolines and swings to scooters and trikes;
  • Water safety both at the beach and inland;
  • BBQs, Fire Pits etc and how to avoid burns; and finally
  • Staying safe in the garden.

Stuart Radnedge, spokesman for Buy Wise Be Safe, said: “Summer can be a fantastic time to enjoy a variety of outdoor activities.  However it is important that we remain mindful of the risks for injury or illness that may be present.  Following our top safety tips can help ensure your little one’s adventures are safe and enjoyable this summer!”

Advice will be offered via the website – and also keep an eye on our Facebook page:  and Twitter feed for regular updates.


#Bewareofburns – New safety promotion partnership could significantly reduce burn injuries

Buy Wise Be Safe (BWBS) and University Hospitals Bristol NHS Foundation Trust (UH Bristol) have got together to form a new partnership which is set to address ways in which families can stay safe by making simple changes to their routine and environment, to prevent accidents from happening.

To launch the partnership, BWBS and UH Bristol will be promoting a safety campaign, focused on burns caused by heated beauty products including straighteners and hot brushes. #Bewareofburns will go live on Monday 5 June, which will coincide with Child Safety Week (5 – 11 June). Information and advice will be available online for parents and carers to access, with tips on how to safely use heated beauty products, what safety features to look for when buying these items and what to do in an event when someone gets burnt.

Recent statistics from Bristol Royal Hospital for Children shows a staggering 90 per cent of children admitted with burns from hair straighteners were under the age of five. The data also found there wasn’t a difference in the number of boys and girls burnt.

Mr Jonathon Pleat, burns lead at Bristol Royal Hospital for Children, said: “We are delighted to be working alongside Buy Wise Be Safe, to promote safety and to try and prevent accidents from happening.

“Although this campaign is targeted at parents and carers of children under the age of five, we are hopeful this information and guidance is of use to anyone using heated beauty products, to protect themselves from being burnt or injured.

“We see children from across the South West and Wales with burn injuries and treat them with the skilled team in our national burns centre. However, we want to prevent as many of these cases as possible from occurring through simple measures that can reduce the risk dramatically.

“A child’s skin is much more fragile than an adult.  It only takes a second at the temperature which some of these devices reach to cause permanent scarring. In some cases, burns may appear in more than one place as a result of grabbing or stepping on the heated blade surfaces.   The risk is greatly reduced if items such as tongs or hair straighteners are placed out the reach of children or put in the supplied protective covers while the surfaces are hot.  Further, it is vital to purchase devices with safety features that can reduce the risk – for example, some have a timer that automatically turns the power off after a certain amount of time.

“These burns are all the more tragic because typically they affect the very young, the effects can be life-long and they are entirely preventable.”

Stuart Radnedge, spokesman for Buy Wise Be Safe, said: “Over the last year the National Trading Standards Safety at Ports and Borders Teams have detained a number of consignments of electrical beauty products such as hair straighteners and hot brushes. Following testing these products have been found to not comply with standards required by UK and EU law and have therefore been destroyed.

“While National Trading Standards is working hard to prevent unsafe goods reaching consumers we would always recommend that people undertake basic checks when buying online, to ensure they are buying from a reputable seller. Our general rule of thumb is if an online deal looks too good to be true then it probably is.

“It’s not just cheap or knock-off goods that pose a threat to consumers. Any item that heats up has the potential to scald or burn someone. Sadly, with straighteners and tongs reaching temperatures of 230°C, these items can remain hot long after use, which is why it is important to stow them safely and look for safety features that can reduce the likelihood of being burnt.

“Thankfully with our new partnership with UH Bristol, even more parents and carers of under 5s should receive superb safety advice that will help keep youngsters safe from harm around the home.”

Visit for the website, for the Facebook page, and for the Twitter page.

Buy Wise Be Safe asks, is your home Spring Safe?

An organisation, that aims to reduce injuries to babies and young children around the home, launches its Spring Safety campaign this week.

For four-days, before the Easter bank holiday weekend, Buy Wise Be Safe is asking parents or carers of children aged under 5 if their homes are Spring Safe?

Spring is the season that sees gardens regain colour as the winter gloom lifts and people go back to enjoying the great outdoors. However, the rise in popularity of another type of spring found in many gardens is causing concern.

Over the last two years there has been a boom in the popularity of trampoline parks – with latest statistics indicating there are over 100 in operation around the UK. While hundreds of thousands of people have visited these parks and enjoyed themselves, some have required a visit to A&E as a result of accidents at these centres – some of which have been very serious.

Buy Wise Be Safe is launching the Spring Safety campaign as a way of getting responsible parents and carers of under 5s to make their garden, as well as the inside of their homes, as safe as can be.

“Our advice is that the under 5s shouldn’t be on, or anywhere near, a trampoline at home or at any of these bouncing centres as a child in this age group will not have developed the spatial awareness or coordination required to make it safe for them to be there,” said BWBS spokesman, Stuart Radnedge.

“Trampolines are not the only potential hazard to young children around the garden highlighted by the Spring Safety campaign either. There are all sorts of safety tips – including advice about how you can make sure an Easter Egg Hunt doesn’t result in a trip to hospital.”

“Utilising our advice, provided by leading safety experts from all over the South West, can help ensure you have a fun and safe time at home over the Easter Bank Holiday weekend.”

Visit or our social media channels located at or for the #Springsafety campaign advice.

Are you ready for the new Child Car Seat laws?

The law regarding booster seats for children changes on March 1st 2017. Under new EU wide regulations, manufacturers are not allowed to introduce new models of backless booster seats for children weighing less than 22kg or shorter than 125cm.

These seats are unsuitable for small children and offer limited protection in the event of a collision because the child is not held securely by the adult seatbelt across their body. New models of backless booster cushions must be clearly labelled as only suitable for children over 125cm in height and 22kg in weight. The new rules don’t affect existing models of seats or cushions and it doesn’t mean that they are illegal so parents who already own and use backless boosters will still be permitted to use them.

However 66% of parents with children under the age of 12 do not know the current laws about child car seats and these changes may encourage parents to consider checking how their child travels.

The alternative is a high backed booster seat for children aged 4-12 (group2/3) that offer a safer alternative to a backless booster seat until your child reaches 125cm tall or 22kg.

Disturbingly industry safety tests show 8 out of 10 parents install child car seats incorrectly, when using a seat belt while 94% of parents use ISOFIX correctly. There are two standards for choosing a child car seat: the newer i-Size standard, based on height, and the older ECE R 44/04 standard, based on weight.

The law still requires all children less than 12 years old or under 135cm tall (whichever is first) to be carried in size appropriate restraints. Children over 12 or more than 135cm tall must wear an adult seat belt, according to the new rules. Non-compliant drivers face a fixed £30 penalty or fine of up to £500.