Article categories: Media and market research

When Should Packaging Protect a Product, and When Should It Support Sales?
Media and market research

When Should Packaging Protect a Product, and When Should It Support Sales?

Packaging can serve several purposes. On the one hand, it protects a product during transport, storage and distribution. On the other, it is often one of the first elements a customer sees, which means it can also influence how the product is perceived at the point of sale. Which function should tak