About Us

What is ‘Buy Wise Be Safe’?

Buy Wise Be Safe is essential advice to support informed purchases enabling you to buy with confidence when choosing equipment for children aged five and under. We also advocate safe use of equipment, both new and second hand.

The Background

Each year:

  • Approximately 55 children and young people die,
  • 370,000 attend accident and emergency
  • 40,000 visit a hospital as an emergency
  • (PHE report 2018 – reducing unintentional injuries in and around the home among children under five years.)

Buy Wise Be Safe (BWBS) aims to make an impact on injury reduction and prevention by providing clear advice to practitioners, carers and parents on practicable steps that can be taken in the home and elsewhere to ensure child safety.

Originally released in 2005, the BWBS project was aimed at babies and toddlers. It was delivered extensively across the South West through a range of partners.

Initially a video pack via Sure Start centres was used, and version two of the project BWBS used a DVD, which was handed out by midwives at the first scan as part of a ‘goodie’ bag for new parents.

The third version of BWBS has extended the advice to provide additional information relating to injury prevention for all children under five.

BWBS Today

We now deliver our advice and information online, using the internet and interactive technology. Our website is split into five age brackets:

  • Babies
  • Crawlers
  • Toddlers
  • Pre-schoolers
  • School children

This aims to help parents select the information that is relevant to them. The site also provides factsheets and hosts interactive exercises to educate and inform.

The website also focuses on the top five causes of unintentional injuries as defined in the PHE report 2018. These are:

  • Threat to breathing, including strangulation
  • Falls
  • Poisoning
  • Burns and scalds
  • Strikes, crushes and jams

The BWBS Team

Our project team is a mixture of professionals from South West local authorities, Bristol Lifeskills centre, and Avonsafe.









Trading Standards South West is a partnership of 15 local authority trading standards services, working together, enabling each partner to be more effective in the delivery of local services.

Our common purpose is to promote a fair and safe trading environment to protect the interests of consumers and reputable businesses in south west England.

Web address: Trading Standards South West

AvonSafe_20cm Logo_FINAL

Avonsafe is a partnership formed in 1994 that works to improve the quality of life in the West of England.

We do this by helping individuals take control of the risk of injury in their lives, and by tackling risks of injury that are hard for individuals to control themselves.

Avonsafe is steered by public health managers in Bristol, South Gloucestershire, North Somerset and Bath and North East Somerset.



Bristol Lifeskills Centre – Lifeskills is an interactive safety education centre, built as a realistic village, which has been developed to teach people how to deal with potentially difficult or dangerous situations, whilst in a safe environment.

Lifeskills currently runs five different programmes which are specifically designed to educate Year 6 Primary school children (10-11 years), adults with learning difficulties, children with special educational needs, parents with young children and older people.

Web address: Lifeskills-Bristol


RoSPA – A registered charity that has been at the heart of accident prevention in the UK and around the world for almost 100 years.

More than 14,000 people die as a result of accidents across the UK each year. There are millions of other injuries. Accidents cause loss and suffering to the victims and their loved ones, employers and UK society as a whole.

We promote safety and the prevention of accidents at work, at leisure, on the road, in the home and through safety education.

Web address: RoSPA


Find BWBS Online:

We’re on Social Media…

Twitter: https://twitter.com/BuyWiseBeSafe
Facebook: https://facebook.com/buywisebesafe

If you have a question please contact us for more information:




I’ve bought something but I’m not happy with it as it doesn’t appear to be working as it should. What do I do?


It could be many things that have happened here. If the product requires some assembly, it may have been difficult for you to put it together as the manufacturer intended. Your first step should be to not let your child use the item.

If the product is faulty, or you are still unsure about your child using the item, you can contact the place or person you bought it from – they should be able to assist you. If they can’t or don’t, consider contacting your local Trading Standards team of Citizens Advice Bureau who can help.