We’ve created the Buy Wise Be Safe website to answer your thoughts, concerns, queries and questions about child safety. You’ll find information listed by age group, from babies, crawlers and toddlers, up to pre-schoolers and school children

In each age group we’ve got top tips and advice on key areas including car sets, toys, cots, beds, pushchairs and more.

We’ve also put together information on risk categories (insert links) relating to subjects such as burns and scalds, drowning, falls and poisoning, where you’ll be able to find useful advice on how to prevent accidents in and out of the home.

Buy Wise Be Safe is run by Trading Standards South West, which aims to reduce the number of children and young people harmed in accidents each year.

We run campaigns to raise awareness during the differing seasons and events, such as #SummerSafety and #BurnsAwarenessWeek. You can read about these topics in the campaigns area of the website, or in the news updates.

For regular updates why not follow us on Facebook and Twitter.

Highlight News


  • #SummerSafety campaign launched today

    A HOME safety initiative is reminding parents of under 5s of the dangers that blind cords can pose to their children. The warning comes after an inquest heard at the end of last month how a two-year-old tragically died after being strangled by a blind cord in her bedroom. Macy Fletcher’s death, at the start … Continued

  • Parents urged to become Supervision Superstars

    Buy Wise Be Safe asks, are you a #SupervisionSuperstar?

    Today we’re launching our campaign aiming to encourage adults to put down their mobile phones, ignore distractions, and become a #SupervisionSuperstar for the benefit of their children.

  • Don’t be an April Fool urges home safety group

    PARENTS are being urged not to be an April Fool when it comes to falls and home safety this Spring. Buy Wise Be Safe has issued the warning, to parents and carers of under 5s, launching the 2019 version of its Spring Safety – focusing on Outdoors Play. The campaign, which runs from April 1st … Continued