#SummerSafety campaign launched today

A HOME safety initiative is reminding parents of under 5s of the dangers that blind cords can pose to their children.

The warning comes after an inquest heard at the end of last month how a two-year-old tragically died after being strangled by a blind cord in her bedroom.

Macy Fletcher’s death, at the start of this year, is one of the 29 toddler deaths connected to blind cords since 1999 – according to accident statistics.

A regulation change in 2014 states that all blinds sold and installed must have the cords attached to the wall; have a chain break feature or a wand-style device to open and close them.

But as part of Buy Wise Be Safe’s Summer Safety campaign it hopes to promote best practice advice that should save lives and prevent under 5s from being seriously injured.

Launching on Monday July 15th, #SummerSafety will address the many risks that can be found in the home during summer and from travelling to attractions like the beach. During the week-long campaign, parents and carers of under 5s will be reminded of the steps they can take to  help keep their kids safe.

Stuart Radnedge, spokesman for Buy Wise Be Safe, said: “Blind cords are unforgiving if a young child becomes tangled in one. It’s why the regulations were introduced in 2014. But how many people know about it?

“Security devices can be purchased and installed cost-effectively, which should prevent accidents from happening. But there are do’s and don’ts for this risk to under 5s wellbeing, and all the others around the home, which can be followed very easily.

“Make safety your choice this summer.”

Visit for all the advice on #SummerSafety and to gain other safety tips.

To follow the campaign on social media please visit or

Parents urged to become Supervision Superstars

Buy Wise Be Safe asks, are you a #SupervisionSuperstar?


Today we’re launching our campaign aiming to encourage adults to put down their mobile phones, ignore distractions, and become a #SupervisionSuperstar for the benefit of their children.


Launching on Monday June 3rd, to coincide with Child Safety Week, the campaign asks parents and carers of under 5s to make home safety their priority – which can be achieved easily by supervising what their child is doing.


From playtime to bath time, crawling and walking, being by your child’s side is important for their safety, development, and learning all about what is safe – and what is not.


Stuart Radnedge, spokesman for Buy Wise Be Safe, said: “There’s about 370,000 accidents every year involving under 5s, with all these little ones needing a visit to A&E.  Children in this age bracket are unpredictable and have no knowledge of what is safe, and what is not.


“Up to about the age of 3 these little ones will act on impulse – as they know nothing else. This is why we are launching this campaign focused on supervision. Children learn through exploration but having a responsible adult who is aware of danger can make their learning safer.”


Every day, from Monday 3th June, #SupervisionSuperstar campaign messages will be shared on and via our Facebook and Twitter social media channels.


Visit for all the advice from the #SupervisionSuperstar campaign and to gain other safety tips.


To follow the campaign on social media please visit or

Don’t be an April Fool urges home safety group

PARENTS are being urged not to be an April Fool when it comes to falls and home safety this Spring.

Buy Wise Be Safe has issued the warning, to parents and carers of under 5s, launching the 2019 version of its Spring Safety – focusing on Outdoors Play.

The campaign, which runs from April 1st for a week, will highlight how time in the garden can be a safe and fun experience – just before children start their Easter half term.

Injury statistics gathered from hospital data shows that falls are the frequent cause of the most injuries to under 5s – and falls outside the home can cause more damage.

A spokesman from the safety group said, “We issue lots of safety advice for inside the home, as it’s where under 5s will spend most of their time. But as warmer weather approaches, more time can be spent outside.”

“Smaller children and babies won’t be exploring areas outside like they do inside the home. But once they are walking confidently, it can be hard to slow them down and keep them safe in the garden.”

“But before they’re allowed outside to play, we urge parents and carers to make the garden as safe as can be. Put machinery and garden tools away, along with paints, preservatives and poisons. Don’t be an April Fool and leave these items and others around and supervise your child’s play outside.”

Every day, from Monday April 1st, safety messages will be shared on – which will also have an improved look from April 1, and via its Facebook and Twitter social media channels.

For more information, please contact or call 01726 218768.

Are poisonous gifts under your tree this Christmas?

Itchy skin, vomiting, and rashes are some of the gifts small children could unwrap this Christmas, warns a local safety group.

And this is in addition to the range of hazards that appear around the home with button batteries from toys, hot ovens on all day, and boiling pots and pans all presenting a danger for under-fives at home.

Buy Wise Be Safe (BWBS) is encouraging adults to think twice before mistakes are made that could result in a young child being injured by launching a festive-themed campaign promoting safety around the home.

For 12 consecutive days from the 1st December, the group will highlight some of the potential dangers that could go unnoticed around the home – from old and unsafe Christmas lights, to advice about buying safe toys and not being tempted by cheaper fakes that can flood the market this time of year.

Some fakes on the market this year can have sickening consequences according to BWBS spokesman, Stuart Radnedge. He warns, “The must-have toys list, compiled by top retailers, lists a number of items that experts expect to be under the Christmas tree this year. One of these is slime creation kits.

“It’s no surprise that children like these products and the fact they can be customised, with glitter or different coloured beads, means they’ll appeal to a wider market. These products made in Europe will be made to current high safety standards.

“Imported items sold on the high street have been seized, tested, and found to contain excessive levels of boron – which can cause vomiting, rashes and skin irritation.”

But it’s not just toys that will be focused on in the #12DaysOfSafety campaign being promoted by BWBS, as general home safety messages are also needed during this busy time of year.

Each year in England approximately 55 children and young people die, 370,000 attend accident and emergency and 40,000 are admitted to hospital as an emergency as a result of injuries that happen around the home. 

By providing parents, carers and professionals with clear advice on buying choices and practical steps that can be taken to promote safety in the home, BWBS hopes to reduce these figures.

 “With many of these injuries occurring due to a lack of supervision, and Christmas being a time when adults are rushing around buying presents, decorating the home and more, the time and attention necessary to ensure children’s safety can be hard to come by,” said Stuart Radnedge.

“As part of the #12DaysOfSafety campaign, we aim to inform and educate adults to ensure the festive season is a time of happiness and joy. Maybe a child in the home at Christmas is a first for this year? Maybe you’ve never heard that electrical items, like lights, have a lifespan during which they are safe to use?”

“Utilising our advice, provided by leading safety experts from all over the South West, can help ensure you have a fun and safe time at home this Christmas.”

Visit for all the advice on #12DaysOfSafety and to gain other safety tips.

To follow the campaign on social media please visit or

Safety group targets reduction in under 5s burns

Buy Wise Be Safe will be sharing best practice online targeting parents and carers of under 5s in a bid to reduce the numbers of small children suffering burns during this time of year.  

There is a noticeable spike in under 5s suffering burns during this time of year which is why Buy Wise Be Safe, a South West based initiative, is highlighting the importance of safety during Halloween and Bonfire Night.

Working once again with University Hospital Bristol NHS Trust (UH Bristol), the duo will be highlighting best practice on the Buy Wise Be Safe website and sharing safety videos on its social media accounts.

Messages from clinicians at the hospital, the South West’s specialist treatment centre for Paediatric Burns, will be posted throughout the #BurnsAwarenessWeek – which runs from October 24th to November 5th.

During the four week period surrounding Bonfire Night admissions to A&E for burn related injuries increase substantially; so to help parents Buy Wise Be Safe has launched a Burns Awareness Week campaign offering great advice to keep youngsters safe.

Stuart Radnedge, spokesman for Buy Wise Be Safe, said, “The risk of an under 5 suffering a burn at home is heightened during the four weeks surrounding Bonfire Night. The South West, on the whole, has higher than average statistics involving burns and under 5s with the latest three-year study statistics showing it’s the second worst performing region in the country.”

“This statistic is something we’d like to change and, with Halloween and Bonfire night just days away, the risk factor is increasing. But following our handy hints and tips can really help keep a young child in your care safe.”

“We’re really thankful for the partnership we have with UH Bristol. Hopefully we can reduce the amount of people that need their expert care this year!”

Follow our messages via and or visit for more detailed advice.

Buy Wise Be Safe launches #SummerSafety campaign

Hot on the heels of the heatwave the country has basked in, Buy Wise Be Safe are launching a campaign that’s aiming to ensure under 5s are safe this summer.
The Summer Safety campaign will contain all the must-know advice and proven best practice to ensure your under 5s have a summer to remember for all the right reasons – with safety at the heart of everything they do.
In tourist hot spots, A&E departments can endure a sudden spike in patients arriving at their doors requiring treatment due to higher population numbers – resulting in lengthy treatment times.
Launching on Monday July 23rd, #SummerSafety will address the many risks that can be found in the home during summer and from travelling to attractions like the beach. During the week-long campaign, parents and carers of under 5s will be reminded of the steps they can take to help keep their kids safe.
Stuart Radnedge, spokesman for Buy Wise Be Safe, said: “Summer is a great time for making memories with your family in the sunshine; the last few weeks of the UK’s heatwave have proven that. But it’s also a season which can produce its own unique risks.”
“All of these seasonal risks will be highlighted in our #SummerSafety campaign – with travel advice to time at the seaside, safety in the sun to staying safe at home all covered. Yet again, Buy Wise Be Safe will be your number one guide to help you and your family enjoy a safe summer.”
Visit for all the advice on #SummerSafety and to gain other safety tips.
To follow the campaign on social media please visit or

Poisoning Prevention campaign launches Monday

Buy Wise Be Safe have launched a campaign aiming to reduce the number of under 5s being accidentally poisoned.

A recent report published by Public Health England demonstrated that accidental poisoning is on the rise in the South West, with more children aged 0-4 being rushed to A&E.  Buy Wise Be Safe is therefore dedicating its June campaign to #PoisoningPrevention to try and make a positive change.

Launching on Monday June 4th, to coincide with the nationwide Child Accident Prevention Week, #PoisoningPrevention will address the many poisoning risks that can be found in a home and the steps parents and carers of under 5s can take to make their homes safer.

Stuart Radnedge, spokesman for Buy Wise Be Safe, said: “There’s a number of poisoning risks in the modern home with cleaning chemicals, plant feeds, and other maybe innocuous seeming substances all potentially to hand for the adventurous child.  However, as the statistics from Public Health England reveal, the biggest risk is actually medicines with a staggering 69% of the total number of poisonings in the UK involving medicine.

“There are a variety of reasons as to why accidental poisonings happen but we believe they are all preventable and our campaign will provide parents/carers with the awareness they need to prevent poisoning.”

Visit for all the advice on #PoisoningPrevention and to gain other safety tips.

To follow the campaign on social media please visit or

Buy Wise Be Safe promotes #SpringSafety with help from the RNLI

NEXT week sees the launch of the first Buy Wise Be Safe (BWBS) campaign of 2018 – with water safety at the heart of our messages.

Whilst occurrences of drowning are rare it still accounts for more fatalities in the under 5s than any other unintentional injury.  For every nine  children taken to hospital, due to a drowning incident in the home, one is tragically killed.

With Spring (hopefully) sprung and Summer not too far away, BWBS has once again teamed up with the RNLI to help ensure under 5s stay safe around water this year – whether that’s at the beach or in the Bath.

Tom Hutchinson, spokesman from Buy Wise Be Safe, said: “The statistics relating to drowning demonstrate how unforgiving water is and how dangerous it can be.”

“While drowning is thankfully rare we believe more can still be done to drive down the number of 0-5’s that suffer drowning incidents. That’s why Buy Wise Be Safe is helping parents and carers of under 5s with free, practical, water safety tips.”

“Thank you to the RNLI for partnering up with us to ensure our water safety advice is second to none.”

Every day, from Monday 23rd April, water safety messages will be shared on and via our Facebook and Twitter social media channels.

Mothercare recalls ‘My First Keys’ toy

Mothercare is undertaking a voluntary recall of the ‘My First Keys’ toy due to a risk of the battery compartment coming off and exposing the button cell battery.

This toy was sold in stores and on the Mothercare website from June 2017 to April 2018.

However, only the ‘My First Keys’ with a batch code of 02-161024, 02-161205 and 02-170509 are affected by this recall. The picture in this story indicates where this information can be found. All other versions are unaffected.

The My First Keys toy.
The batch code can be located on the rear of this toy.









If you own one of these toys please stop using it immediately and return your product to a Mothercare store where a full refund will be given.

If you have any queries please contact Mothercare via email on: all queries will be answered within 24 hours on receipt of the email.

A spokesman said, “This action has been taken to ensure the safety and well-being of our customers and we apologise for any inconvenience this may cause.”

Red Kite recalls 3-way baby carrier

Red Kite has issued a product recall notice of its 3-way carrier.
The carrier was sold through retail outlets between November 2017 and April 2018, and the products affected have the codes: RK 2899 / RK 2900 / RK 2901 / RK 3003.

In a statement, the company said, “We have become aware that some 3-way Carriers from the above mentioned batches may have a manufacturing defect. This defect can cause the clips to fail and poses a risk to the user of the product.”

Advice states to follow these steps;

  • Stop using the item immediately
  • Contact Red Kite on 01454 326 555
  • When calling please have your product and proof of purchase to hand in order to receive a refund