Buy Wise Be Safe launches #SummerSafety campaign

Hot on the heels of the heatwave the country has basked in, Buy Wise Be Safe are launching a campaign that’s aiming to ensure under 5s are safe this summer.
The Summer Safety campaign will contain all the must-know advice and proven best practice to ensure your under 5s have a summer to remember for all the right reasons – with safety at the heart of everything they do.
In tourist hot spots, A&E departments can endure a sudden spike in patients arriving at their doors requiring treatment due to higher population numbers – resulting in lengthy treatment times.
Launching on Monday July 23rd, #SummerSafety will address the many risks that can be found in the home during summer and from travelling to attractions like the beach. During the week-long campaign, parents and carers of under 5s will be reminded of the steps they can take to help keep their kids safe.
Stuart Radnedge, spokesman for Buy Wise Be Safe, said: “Summer is a great time for making memories with your family in the sunshine; the last few weeks of the UK’s heatwave have proven that. But it’s also a season which can produce its own unique risks.”
“All of these seasonal risks will be highlighted in our #SummerSafety campaign – with travel advice to time at the seaside, safety in the sun to staying safe at home all covered. Yet again, Buy Wise Be Safe will be your number one guide to help you and your family enjoy a safe summer.”
Visit for all the advice on #SummerSafety and to gain other safety tips.
To follow the campaign on social media please visit or