Safety group targets reduction in under 5s burns

Buy Wise Be Safe will be sharing best practice online targeting parents and carers of under 5s in a bid to reduce the numbers of small children suffering burns during this time of year.  

There is a noticeable spike in under 5s suffering burns during this time of year which is why Buy Wise Be Safe, a South West based initiative, is highlighting the importance of safety during Halloween and Bonfire Night.

Working once again with University Hospital Bristol NHS Trust (UH Bristol), the duo will be highlighting best practice on the Buy Wise Be Safe website and sharing safety videos on its social media accounts.

Messages from clinicians at the hospital, the South West’s specialist treatment centre for Paediatric Burns, will be posted throughout the #BurnsAwarenessWeek – which runs from October 24th to November 5th.

During the four week period surrounding Bonfire Night admissions to A&E for burn related injuries increase substantially; so to help parents Buy Wise Be Safe has launched a Burns Awareness Week campaign offering great advice to keep youngsters safe.

Stuart Radnedge, spokesman for Buy Wise Be Safe, said, “The risk of an under 5 suffering a burn at home is heightened during the four weeks surrounding Bonfire Night. The South West, on the whole, has higher than average statistics involving burns and under 5s with the latest three-year study statistics showing it’s the second worst performing region in the country.”

“This statistic is something we’d like to change and, with Halloween and Bonfire night just days away, the risk factor is increasing. But following our handy hints and tips can really help keep a young child in your care safe.”

“We’re really thankful for the partnership we have with UH Bristol. Hopefully we can reduce the amount of people that need their expert care this year!”

Follow our messages via facebook.com/buywisebesafe and twitter.com/buywisebesafe or visit www.buywisebesafe.org.uk for more detailed advice.

Poisoning Prevention campaign launches Monday

Buy Wise Be Safe have launched a campaign aiming to reduce the number of under 5s being accidentally poisoned.

A recent report published by Public Health England demonstrated that accidental poisoning is on the rise in the South West, with more children aged 0-4 being rushed to A&E.  Buy Wise Be Safe is therefore dedicating its June campaign to #PoisoningPrevention to try and make a positive change.

Launching on Monday June 4th, to coincide with the nationwide Child Accident Prevention Week, #PoisoningPrevention will address the many poisoning risks that can be found in a home and the steps parents and carers of under 5s can take to make their homes safer.

Stuart Radnedge, spokesman for Buy Wise Be Safe, said: “There’s a number of poisoning risks in the modern home with cleaning chemicals, plant feeds, and other maybe innocuous seeming substances all potentially to hand for the adventurous child.  However, as the statistics from Public Health England reveal, the biggest risk is actually medicines with a staggering 69% of the total number of poisonings in the UK involving medicine.

“There are a variety of reasons as to why accidental poisonings happen but we believe they are all preventable and our campaign will provide parents/carers with the awareness they need to prevent poisoning.”

Visit www.buywisebesafe.org.uk for all the advice on #PoisoningPrevention and to gain other safety tips.

To follow the campaign on social media please visit www.facebook.com/buywisebesafe or www.twitter.com/buywisebesafe

#Bewareofburns – New safety promotion partnership could significantly reduce burn injuries

Buy Wise Be Safe (BWBS) and University Hospitals Bristol NHS Foundation Trust (UH Bristol) have got together to form a new partnership which is set to address ways in which families can stay safe by making simple changes to their routine and environment, to prevent accidents from happening.

To launch the partnership, BWBS and UH Bristol will be promoting a safety campaign, focused on burns caused by heated beauty products including straighteners and hot brushes. #Bewareofburns will go live on Monday 5 June, which will coincide with Child Safety Week (5 – 11 June). Information and advice will be available online for parents and carers to access, with tips on how to safely use heated beauty products, what safety features to look for when buying these items and what to do in an event when someone gets burnt.

Recent statistics from Bristol Royal Hospital for Children shows a staggering 90 per cent of children admitted with burns from hair straighteners were under the age of five. The data also found there wasn’t a difference in the number of boys and girls burnt.

Mr Jonathon Pleat, burns lead at Bristol Royal Hospital for Children, said: “We are delighted to be working alongside Buy Wise Be Safe, to promote safety and to try and prevent accidents from happening.

“Although this campaign is targeted at parents and carers of children under the age of five, we are hopeful this information and guidance is of use to anyone using heated beauty products, to protect themselves from being burnt or injured.

“We see children from across the South West and Wales with burn injuries and treat them with the skilled team in our national burns centre. However, we want to prevent as many of these cases as possible from occurring through simple measures that can reduce the risk dramatically.

“A child’s skin is much more fragile than an adult.  It only takes a second at the temperature which some of these devices reach to cause permanent scarring. In some cases, burns may appear in more than one place as a result of grabbing or stepping on the heated blade surfaces.   The risk is greatly reduced if items such as tongs or hair straighteners are placed out the reach of children or put in the supplied protective covers while the surfaces are hot.  Further, it is vital to purchase devices with safety features that can reduce the risk – for example, some have a timer that automatically turns the power off after a certain amount of time.

“These burns are all the more tragic because typically they affect the very young, the effects can be life-long and they are entirely preventable.”

Stuart Radnedge, spokesman for Buy Wise Be Safe, said: “Over the last year the National Trading Standards Safety at Ports and Borders Teams have detained a number of consignments of electrical beauty products such as hair straighteners and hot brushes. Following testing these products have been found to not comply with standards required by UK and EU law and have therefore been destroyed.

“While National Trading Standards is working hard to prevent unsafe goods reaching consumers we would always recommend that people undertake basic checks when buying online, to ensure they are buying from a reputable seller. Our general rule of thumb is if an online deal looks too good to be true then it probably is.

“It’s not just cheap or knock-off goods that pose a threat to consumers. Any item that heats up has the potential to scald or burn someone. Sadly, with straighteners and tongs reaching temperatures of 230°C, these items can remain hot long after use, which is why it is important to stow them safely and look for safety features that can reduce the likelihood of being burnt.

“Thankfully with our new partnership with UH Bristol, even more parents and carers of under 5s should receive superb safety advice that will help keep youngsters safe from harm around the home.”

Visit www.buywisebesafe.org.uk for the website, www.facebook.com/buywisebesafe for the Facebook page, and www.twitter.com/buywisebesafe for the Twitter page.

Buy Wise Be Safe asks, is your home Spring Safe?

An organisation, that aims to reduce injuries to babies and young children around the home, launches its Spring Safety campaign this week.

For four-days, before the Easter bank holiday weekend, Buy Wise Be Safe is asking parents or carers of children aged under 5 if their homes are Spring Safe?

Spring is the season that sees gardens regain colour as the winter gloom lifts and people go back to enjoying the great outdoors. However, the rise in popularity of another type of spring found in many gardens is causing concern.

Over the last two years there has been a boom in the popularity of trampoline parks – with latest statistics indicating there are over 100 in operation around the UK. While hundreds of thousands of people have visited these parks and enjoyed themselves, some have required a visit to A&E as a result of accidents at these centres – some of which have been very serious.

Buy Wise Be Safe is launching the Spring Safety campaign as a way of getting responsible parents and carers of under 5s to make their garden, as well as the inside of their homes, as safe as can be.

“Our advice is that the under 5s shouldn’t be on, or anywhere near, a trampoline at home or at any of these bouncing centres as a child in this age group will not have developed the spatial awareness or coordination required to make it safe for them to be there,” said BWBS spokesman, Stuart Radnedge.

“Trampolines are not the only potential hazard to young children around the garden highlighted by the Spring Safety campaign either. There are all sorts of safety tips – including advice about how you can make sure an Easter Egg Hunt doesn’t result in a trip to hospital.”

“Utilising our advice, provided by leading safety experts from all over the South West, can help ensure you have a fun and safe time at home over the Easter Bank Holiday weekend.”

Visit www.buywisebesafe.org.uk or our social media channels located at www.facebook.com/buywisebesafe or www.twitter.com/buywisebesafe for the #Springsafety campaign advice.

Day nine advice for #12daysofsafety

In yesterday’s advice we warned about the dangers of buying counterfeit chargers and electrical devices, as these fakes are usually cheaper as they don’t have the expensive components that protect you and your home. But is there any danger in buying cheap, or faked, toys – like dolls of Elsa from Frozen?

Quite simply, don’t buy the cheaper versions. A study from trading standards officers, from all over the nation, involved the testing of dolls earlier this year. The tests found high levels of nasty chemicals that shouldn’t belong in children’s toys.

  • Cheap toys are not made to the same strict standards that official products from the movies/television shows are.
  • Respect the age limits placed on toys. They are there for a very good reason and have been tested by experts. A toy that says it is not for the use of anyone under the age of 3 could mean that small parts pose a threat to your child’s wellbeing if they were to swallow or choke on them. Supervision of your child is vital when playing with a new toy.
  • Beware of choking hazards to young children around your home at Christmas. This can be anything such as burst balloons, small toy parts and tree decorations.

 

Finally, when buying gifts for your children don’t be afraid of opening boxes to make sure there are no small parts that can be removed by them.

Day eight advice for #12daysofsafety Christmas campaign

Button batteries during this time of the year will be everywhere and in everything – or at least it may feel like that!

As demonstrated in the pictures we shared on our Buy Wise Be Safe Social media accounts here and here , these tiny cells of energy are extremely powerful and can be extremely dangerous if swallowed by your child. Young children learn by putting most things in their mouths that they get their little hands on.

One of these button batteries can cause serious interior burns to your child, as quickly as shows in the picture we posted – so our advice is DO NOT leave them lying around at Christmas, or any other time.

Other batteries and general electrical safety is the focus of our advice for today’s eighth day in the #12daysofsafety campaign.

  • Rechargable batteries – These items are great but need ventilation and can become dangerous if overcharged. Always use the correct charger that the device came with. The protective technology in mobile phone chargers may be weaker than that in the charger for your tablet – dispite it being made by the same manufacturer and the ends fitting in both mobile and tablet.
  • Do not be tempted to buy cheaper mobile chargers. Only use chargers sold by the same manuacturer as your device. A recent story on fake Apple chargers here states that 99% of fakes failed basic tests!
  • Don’t charge devices overnight. It’s tempting, but if a fault occured you wouldn’t be awake to know about it!
  • Use caution if buying anything from social media sites. A total of 60% of fake goods were purchased online through social media.
  • Discarding batteries once they get too hot during charging or start leaking – this is a sign that the cell has reached the end of its life.
  • Do not remove batteries from smoke alarms or other safety devices to then use in toys. Buy the batteries for the toys and make sure your family stays safe at Christmas

Finally, the poster below from Dorset and Wiltshire Fire and Rescue contains a link for more advice from the fire service regarding electrical safety.

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Buy Wise Be Safe launches 12 days of safety Christmas campaign

This time of year is widely recognised as the season for giving and thinking of others, with many children beginning their countdown to the big day by opening the first doors of the advent calendar.

But, in a time of excitement and joy, the safety-focused Buy Wise Be Safe (BWBS) group is encouraging adults to think twice before mistakes are made that could result in a young child being injured.

For 12 consecutive days from the 1st December, the group will highlight some of the potential dangers that could go unnoticed around the home – from old and unsafe Christmas lights, to advice on buying safe toys and not being tempted by cheaper fakes that can flood the market this time of year.

Each year in England approximately 60 children and young people die, 450,000 attend accident and emergency and 40,000 are admitted to hospital as an emergency as a result of injuries that occur around the home.

By providing parents, carers and professionals with clear advice on buying choices and practical steps that can be taken in the home BWBS hopes to reduce these figures.

“With many of these injuries occurring due to a lack of supervision, and Christmas being a time when adults are rushing around buying presents, decorating the home and more, the time and attention necessary to ensure children’s safety can be hard to come by,” said BWBS spokesman, Stuart Radnedge.

“As part of the #12daysofsafety campaign, we aim to inform and educate adults to ensure the festive season is a time of happiness and joy. Maybe a child in the home at Christmas is a first for this year. Maybe you’ve never heard that electrical items like lights have a lifespan during which they are safe to use?”

“Utilising our advice, provided by leading safety experts from all over the South West, can help ensure you have a fun and safe time at home this Christmas.”

Visit www.buywisebesafe.org.uk or our social media channels located at www.facebook.com/buywisebesafe or www.twitter.com/buywisebesafe for the #12daysofsafety campaign advice.

Buy Wise Be Safe Launches #BurnsAwarenessWeek

A SHOCKING video will be published by a national safety group on Wednesday to highlight the importance of burns awareness during Halloween, Diwali, and Bonfire Night.

In the video on the group’s social media accounts, a small child’s fancy dress costume is alight in moments after the floating fabric from the base of the costume comes into contact with a naked flame. South West based group Buy Wise Be Safe decided to post the video in order to highlight the danger posed by fire; particularly with Halloween being preceded by the Indian festival of lights Diwali, and Bonfire Night following shortly afterwards.  All three festivals feature the use of flames and/or fireworks which can pose a particular threat to the delicate skin of babies and young children.

Wednesday is National Burns Awareness Day from the Children’s Burns Trust, which Buy Wise Be Safe is supporting and used as inspiration for its #BurnsAwarenessWeek which runs from October 29th to November 5th.

During the four week period surrounding Bonfire Night admissions to A&E for burn related injuries increase substantially; so to help parents keep their children safe Buy Wise Be Safe has launched a Burns Awareness Week campaign offering great advice to keep youngsters safe.

Stuart Radnedge, spokesman for Buy Wise Be Safe, said, “Every year around Bonfire Night many children suffer needless injuries that can occur in a moment but, in many cases, leave a scar or injury for a lifetime.”

“Children under the age of 5 should not be holding Sparklers but the risk of burns is still high if you leave naked flames exposed around your home, for example in a pumpkin lantern. Many young children will enjoy being a part of the festivities with the opportunity to dress up and transform the home with lanterns, carved pumpkins and other decorations.”

“However, as demonstrated in the video we published on our social media pages, some costumes can catch alight quickly – especially when they can have long trailing material attached that can easily burn if it drops onto a flame.”

“To try and make this four week period as safe as possible, we have provided some great advice on how to avoid the risks around the home which are prevalent at this time of year.”

To find the Burns Awareness safety tips please visit www.buywisebesafe.org.uk for advice on the website, and www.facebook.com/buywisebesafe and www.twitter.com/buywisebesafe for our messages that are being shared on Social Media.