Buy Wise Be Safe launches 12 days of safety Christmas campaign

This time of year is widely recognised as the season for giving and thinking of others, with many children beginning their countdown to the big day by opening the first doors of the advent calendar.

But, in a time of excitement and joy, the safety-focused Buy Wise Be Safe (BWBS) group is encouraging adults to think twice before mistakes are made that could result in a young child being injured.

For 12 consecutive days from the 1st December, the group will highlight some of the potential dangers that could go unnoticed around the home – from old and unsafe Christmas lights, to advice on buying safe toys and not being tempted by cheaper fakes that can flood the market this time of year.

Each year in England approximately 60 children and young people die, 450,000 attend accident and emergency and 40,000 are admitted to hospital as an emergency as a result of injuries that occur around the home.

By providing parents, carers and professionals with clear advice on buying choices and practical steps that can be taken in the home BWBS hopes to reduce these figures.

“With many of these injuries occurring due to a lack of supervision, and Christmas being a time when adults are rushing around buying presents, decorating the home and more, the time and attention necessary to ensure children’s safety can be hard to come by,” said BWBS spokesman, Stuart Radnedge.

“As part of the #12daysofsafety campaign, we aim to inform and educate adults to ensure the festive season is a time of happiness and joy. Maybe a child in the home at Christmas is a first for this year. Maybe you’ve never heard that electrical items like lights have a lifespan during which they are safe to use?”

“Utilising our advice, provided by leading safety experts from all over the South West, can help ensure you have a fun and safe time at home this Christmas.”

Visit or our social media channels located at or for the #12daysofsafety campaign advice.