Buy Wise Be Safe promotes #SpringSafety with help from the RNLI

NEXT week sees the launch of the first Buy Wise Be Safe (BWBS) campaign of 2018 – with water safety at the heart of our messages.

Whilst occurrences of drowning are rare it still accounts for more fatalities in the under 5s than any other unintentional injury.  For every nine  children taken to hospital, due to a drowning incident in the home, one is tragically killed.

With Spring (hopefully) sprung and Summer not too far away, BWBS has once again teamed up with the RNLI to help ensure under 5s stay safe around water this year – whether that’s at the beach or in the Bath.

Tom Hutchinson, spokesman from Buy Wise Be Safe, said: “The statistics relating to drowning demonstrate how unforgiving water is and how dangerous it can be.”

“While drowning is thankfully rare we believe more can still be done to drive down the number of 0-5’s that suffer drowning incidents. That’s why Buy Wise Be Safe is helping parents and carers of under 5s with free, practical, water safety tips.”

“Thank you to the RNLI for partnering up with us to ensure our water safety advice is second to none.”

Every day, from Monday 23rd April, water safety messages will be shared on and via our Facebook and Twitter social media channels.

Summer Safety Campaign – Week Three

In the sunshine of the last few days it is likely that you and your child have been cooling off in water – maybe by using a paddling pool in the garden. This is perfectly fine, but supervision is key – as babies and toddlers can drown in just a few inches of water.

Water Safety

As our advice on Drowning states, water is fascinating for young children and a great source of fun and exercise – but it is also a danger if children are left to play in it, or near it, unsupervised. Drowning is one of the main causes of accidental death in babies and young children. Make sure you follow the link to get all the advice we offer.

On the Beach

Again, supervision is key when taking a trip to the seaside. It’s a source of great enjoyment for a child but the dangers should not be ignored.

Our friends at the RNLI have offered the following advice to ensure trip to the coast is one to remember for happy reasons. They say,

–           Always swim at a lifeguarded beach, between the red and yellow flags

–           Remember swimming in the sea is very different from swimming in a pool

–           Find and read the safety signs

–           Spot the dangers

–           If you’re in an emergency, stick your hand up and wave for help


There’s also loads more safety advice on their website
Be sure to visit next week when we warn about the dangers of BBQs, firepits, and garden torches.